Respond Fast. Understand the Risk. Protect Your Reputation.
A crisis can emerge without warning, and media coverage can evolve within minutes. Whether it involves a natural disaster, public health emergency, product recall, data breach, or reputational issue, understanding how the story is developing is critical to an effective response.
DigiMent Research combines AI-powered monitoring with expert analyst review to track relevant crisis coverage, identify significant developments, and separate meaningful signals from irrelevant or misleading mentions. Our team provides the focused visibility and context you need to assess reputational risk, respond with confidence, and stay informed throughout the crisis lifecycle.
Contact Us
PR Crisis Intelligence Process
How We Work1
Activate Your Service
Sign up in advance and prepare your monitoring framework. We work with your team to define key risks, topics, competitors, keywords, and coverage priorities. Your monitoring setup is then ready to be activated whenever a crisis emerges.
2
Crisis Emerges
When a significant issue arises, notify our Crisis Intelligence team and we activate focused monitoring around the situation.
3
Monitoring Begins
We track relevant media coverage in near real time, using AI-powered technology and expert analyst oversight to identify emerging developments and significant mentions.
4
Analysis & Validation
Our analysts review and validate coverage, assess sentiment, key narratives, and emerging developments, and identify issues that may influence your reputation.
5
Insights Delivered
Receive clear, actionable findings through customized alerts, daily digests, and comprehensive media analysis—giving your team the context needed to respond with confidence.
Features of PR Crisis Intelligence
Focused Support When the Stakes Are Highest
Customized Crisis Digests
Receive concise, tailored summaries of the most relevant coverage, helping your team understand how the story is evolving.
Smart, Prioritized Alerts
Stay informed about significant developments without being overwhelmed by a constant stream of irrelevant mentions.
Comprehensive Crisis Analysis
Evaluate sentiment, emerging themes, key messages, media visibility, and coverage trends to understand the broader impact of the crisis.
Reputation Risk Visibility
Identify changes in media narratives and emerging concerns that may require attention as the situation develops.
Stay Ahead of the Story
Turning Crisis Coverage Into Clear, Actionable InsightDuring a crisis, timely and reliable information can make a critical difference. DigiMent Research provides continuous monitoring, expert validation, and focused analysis tailored to the unique circumstances of each situation.
From the first emerging reports through recovery and post-crisis analysis, we help your team understand what is being reported, how the narrative is changing, and what it means for your organization.